Digital marketing

Digital Marketing
In the Digital Marketing case, the goal was to increase brand awareness and generate qualified leads through multiple channels. Campaigns were launched on social media (Facebook, Instagram), paid search (Google Ads), content marketing (blogs, infographics), and email nurture sequences. Messaging and visuals were tailored for each channel, A/B testing subject lines and ad creatives to find the most effective versions.
Tracking metrics like click-through rate (CTR), cost per acquisition (CPA), and conversion rate allowed continuous optimization. Based on performance data, underperforming ads were paused, budgets reallocated, and content types refined. The campaigns led to measurable growth in traffic, improved conversion, and improved ROI over a sustained period.
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